In Germany we say: “Vorfreude ist die schönste
Freude.“ Which roughly translates to: ”The greatest joy lies in the
anticipation [rather than in the event itself].”
Perhaps that is why advent calendars are so popular in
German-speaking regions. The tradition reaches all the way back to the early
19th century, but even today I can hardly name a family in my immediate
surroundings that doesn’t have at least one advent calendar up on the
walls; bursting with goodies and ready to be plundered by impatient offspring
and well, adults just the same.